Asian Paints ColorNext 2022
Exhibition Design for Asian Paints at the launch of their colour of the year and forecasted interior trends at the India Design ID 2022
Each year, Asian Paints collaborates with experts from a range of creative disciplines – architecture, art, interiors, fashion, sociology, media and FMCG – to put together ColourNext, a comprehensive forecast of trends in colours, materials, textures and finishes that's relevant for the subcontinent.
as seen at India Design ID, the country’s leading luxury design week, takes place every February at New Delhi.
Team: Priyanka Shah (Creative Direction), Shashank Ahuja (Design), Sakshi Trivedi (Design Assistance) , Vanshika (co-ordination)
Brief
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Trend 01
Hope You’re Well
Empathy. Acceptance. Wellbeing.This pensive mid-tone palette represents maturity and vulnerability. The balance of shades in the palette reflects our constant work-in-progress nature and our willingness to ‘feel’ our feelings.
Sketches
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Sketchup / 3D
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Trend 02
Artify
A Metaverse of Possibilities.A mood of freedom is captured by this transient palette that’s explorative and pushes boundaries.
It is an unexpected ethereal take on a digital trend, representing the change in the perception and construct of the art world.
Sketches
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Sketchup / 3D
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Trend 03
Solo Commerce
The life of gig entrepreneurs.An unconventional ensemble for the unconventional workforce, this mature and energetic palette expresses qualities of self-motivation and freedom, as well as grit and perseverance.
Sketches
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Sketchup / 3D
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Trend 04
We / Us
Ungendering Spaces.The colour palette for We/Us is confident, liberated and adventurous.
Cool colours with fresh undertones like Flowing Green and Nautilus, are balanced by bold colours like Mahua, French Rose and Moroccan Rose. Paired interestingly, they can create an element of surprise.
Sketches
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Sketchup / 3D
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
